ALLIE HENKE
Aspiring Advertising Professional and Content Creator
Katz Media Group Internship
Final Project:
In this project, our primary objective revolved around crafting a compelling pitch targeted to the Kroger marketing team, as prominent news stations in the Nashville DMA. Our ultimate aim was to secure a significant budget allocation of $400,000 and attain a substantial market share of 30%.
Collaborating as a cohesive team, we embarked on a strategic presentation to show the efficacy and impact of our TV stations utilizing Nielsen's market analyzer. Central to our approach was the alignment between our station's offerings and Kroger's philanthropic initiatives. This entailed a thorough exploration of how our sponsorships seamlessly integrated with Kroger's philanthropic ventures, resulting in a powerful and meaningful partnership.
As a key contributor, I took the initiative to orchestrate the creation of these dynamic advertisements and packages. This endeavor was aimed at fostering a compelling narrative and a platform for Kroger's initiatives to shine prominently.
Talking Dog Agency
During my time at Talking Dog Agency, I collaborated with my team on an extensive project for our client, BBDO, focusing on their Georgia Lottery account. We produced a comprehensive campaign, including everything from social media audits to campaign activations, media planning with defined KPIs, and future recommendations. Enclosed is our final presentation, showcasing the culmination of our year-long dedication and the resulting campaign.
Advertising Campaigns Class
In my senior advertising campaigns class, I had the opportunity to collaborate with my team on a project for the UGA Archway Partnership, aimed at boosting awareness of their internship program in rural Georgia towns. Through comprehensive surveys and research, we developed a strategic campaign customized for our target demographics, integrating traditional and digital tactics. Our proposal included detailed success metrics, estimated budget breakdowns, and a timeline for implementation. Enclosed are our comprehensive media book and final presentation delivered to the client.
Social Media Production Class
Assignment #1: I created a Static Post promoting a local event following the fundamentals of design.
Story Static Post:
Feed Post and Copywriting:
Somewhere over the rainbow... is a pyramid of COLORFUL dumplings! How bao that! 🥟🌈 Build your stack of colorful @MaosBaos at Smorgasburg.
Want more colorful food? Pick up a rainbow grilled cheese or colorful empanadas! Experience food taken to the next level of weirdness. From a spaghetti donut to giant mozzarella sticks, a meal can never be boring at Smorgasburg! Enjoy your food sitting along the Williamsburg waterfront overlooking the breathtaking Manhattan skyline. 🏙😋🍴Try something new every Saturday from our 100+ vendors.
You can find us from 11 a.m. to 6 p.m. at Marsha P. Johnson State Park, 90 Kent Ave. What bizarre food are you most excited to try? 😜🍴
#nycfoodie #williamsburg #smorg2022 #dumplings #eatingnyc
Assignment #2: I developed a podcast including a name, tagline, description, script and sample episode. This sample is edited using Logic Pro X.
Name: Baddies with Balance
Tagline: creating habits with the 80/20 lifestyle
Description: I’m Allie Henke and here to transform college girlies into balanced baddies. Tackling work, school, social life, fitness and health may seem impossible but I am here to help all of you focus on the 80/20 lifestyle. Life doesn’t always have to be 0 to 100.
Assignment #3: I produced a narrative video lasting 90-120 seconds, using solely my smartphone to record both video clips and still images.
Boozy Burbs TikTok Content
TikTok content that I crafted for various clients during my time as a social media intern at the renowned food blog and public relations company known as @BoozyBurbs.
Foodies Diner
Kimchi Smoke
"I Lived" Music Video
A music video that explores the nuances of both the ordinary and extraordinary aspects of life, set to the song "I Lived" by One Republic. I crafted this video as part of a video production course.
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"Electric Love" Music Video
A music video to the song "Electric Love (Oliver Remix)". I created this video in an audio and film class.
Sigma Kappa Tik Toks
In my role as a Public Relations Assistant on the junior executive board for UGA Sigma Kappa, I was the one responsible for producing TikToks.
Brand Storytelling Course Final
My course's concluding project involved collaborating with a local brand based in Athens, GA and formulating a comprehensive Media Plan book. Our team engaged with the client and devised strategies and actions to fulfill our primary campaign goal.
Media Strategy & Activation Course Final
My final class assignment involved crafting a Media Plan Report. The primary aim of this project was to develop a campaign for Altoids mints, focusing on a specific age group, particular months and markets, and introducing a new medium while adhering to a budget of $25,000. Collaboratively, my team and I delved into extensive research about the brand's history and its competitors. To meticulously align our plans with the budget, we employed the Media Flight Plan software for media planning. Subsequently, we compiled a detailed report enriched with data, statistics, and comprehensive explanations, outlining our year-long campaign strategy.
Photography Course Photos
Here are a few examples of my previous projects completed during my Intro to Photography course at the University of Georgia. These photos were captured using a Sony A6000 camera and post-processed with Adobe Lightroom.
Graphic Design Replications
In my Foundations of Graphic Communications course at the University of Georgia, we undertook a creative applications assignment. Our task was to revamp an inadequately designed advertisement, exclusively utilizing the identical text content as the example presented in class, all accomplished with Adobe Photoshop.
Before:
After:
UGA Miracle "Beyond Limits Bash" TikTok
One of my responsibilities as a chosen member of the Production Committee for UGA Miracle is to generate content for various events. Here's a TikTok I produced to boost awareness of the "Beyond Limits Bash," a fundraising initiative for Dance Marathon.
